Bon Vivant · 本秘方

BON VIVANT 本秘方The Art of Living Well

A way of caring for yourself — while enjoying good food, good drink, good company, and good times.

本秘方 explores a new tea ritual around drinking, shaped by Korean medicine formulation principles and real drinking experience.

Bon VivantSomeone who knows how to enjoy
good food, good drink, good company, and life itself.

本秘方本 speaks to one’s foundation and balance.
秘方 is the wisdom of formulation —
what to combine, and why.

01 · Why We Exist

We do not drink
for the hangover.

We drink for taste and aroma, for good food, and for the people we share the table with.

At 本秘方, we do not believe tonight and tomorrow should come at each other’s expense. Living well is not about drinking more. It is about knowing how to enjoy a good moment without wearing yourself out.

02 · Story

It began with a formula
made for oneself.

2019

本秘方 began with the formulation experience of our lead Korean medicine practitioner.

After personally trying traditional formulas long used around drinking and hangover care, he began reworking them for the way people drink and live today.

Rather than reproduce a single old prescription, he studied the role each ingredient played within a formula, then repeatedly refined the balance and proportions through actual drinking.

03 · Research

We do not simply recreate old formulas.

We begin with traditional formulas recorded in classical texts, understanding how each ingredient works within the whole, then taste, observe, and refine.

01 · Traditional Formulas

Traditional formulas and records

02 · Ingredients

Role within the formula

03 · Formulation

Formulation and proportion

04 · Tasting & Iteration

Tasting and iteration

04 · Tea

A 秘方,
made into 茶.

A good drinking occasion has its own rhythm.

You fill the glass, share food, let the conversation unfold,
and slowly bring the evening to a close.

本秘方 is designed to become part of that rhythm, naturally.

Alongside food and drink, it is made not to overpower their character,
but to leave more room for aroma and flavor to come through.

A cup of tea adds another texture to the table —
something to share naturally with the people around you.

That is why 本秘方 begins as tea.

The wisdom of formulation, learned from traditional prescriptions,
in a form that belongs naturally at today’s table.

A cup of tea at the end of a good night.
And a good day that follows.

05 · The Bon Vivant Way

Someone who knows how to enjoy life
without wearing themselves out.

This is what being a Bon Vivant means to us.

Tonight and Tomorrow

Enjoying tonight while still caring about tomorrow.

Not Permission to Overdrink

Not something that lets you drink more, but a ritual for enjoying well, for longer.

A Gesture of Hospitality

Not a private remedy, but a tea made to be shared with good company.

06 · Current Status

Traditional wisdom,
refined through today’s experience.

Formula Research
Prototype Testing
Taste & Extraction
Manufacturing Preparation
Partner Discussions

Seoul, Korea · 2026